We might not consciously see it, but
myths and symbols structure our experience of the world.

All memorable experiences.
All giants in their fields.
All great brands.

These become icons, legends, and stories.

I have spent years exploring myth, symbolism, language, behavior, identity and motivation
—and how these shape how we perceive, desire, and transform.

The Unconscious Undercurrent

Beneath every identity is a story.
Patterning every story are symbols.
Embodied in every symbol are primal forces and motivations.

My work explores these forces—and how they shape individuals, culture, creativity, and brands.