“Do not make yourself into a cliche.”
Angel Millar
The Path of the Warrior-Mystic.
We all want to be part of something that is bigger and more than us, and that gives our lives meaning.
Especially in an era of AI automation, then, the ultimate competitive advantage is, and will be, deep psychological understanding of motivation and the ability to create a meaningful—even spiritual—communities.
As a Creative leader, my work is dedicated to translating thousands of years of global culture, psychology, instincts, and symbolism into contemporary brand personas and aesthetics that achieve measurable growth.
Creative Direction
Cultural Analysis
Strategy
AI
| Brand Direction | Cultural Research & Analysis |
| Experience: Scaling fashion brand ORTTU from startup to $3M and launching collections for global labels like Perry Ellis Home and Waterford Home. | Insights: 30 years of research into the psychology of symbols, archetypes, and human persuasion. |
| Focus: ROI-driven design, brand identity, and the seamless integration of AI into the creative process. | Focus: Helping leading brands navigate “Chaos” by grounding their messaging in timeless human drives (emotional, symbolic, and aesthetic). |
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