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About

We are currently living through a massive technological shift. As generative AI transforms how we think and create, I am focusing on the exploration of human consciousness, especially the “genius.”

Ultimately, my practice is about looking deeply, thinking critically, and translating complex behavioral insights into elegant, impactful creative execution. I partner with leaders who value substance, depth, and the long-term impact of a well-defined vision.

Background

My perspective has been shaped by a global trajectory and a foundational immersion in the arts. I studied fashion design at Central Saint Martins College of Art & Design in London, the city where I grew up.

Having lived and worked across the UK and Canada, I currently reside in the USA.

An expert on visual and linguistic language, I have worked as a creative director and brand strategist (aligning design with human psychology), as well as (pro bono) an editor-in-chief for a fraternal magazine.

I am the author of several books on symbolism and evolutionary psychology. And my book Transcend the Chaos explores creativity, culture, and leadership, examining these pillars partly through the lens of emerging AI and technological transition.

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