CWM Life Coaching

Based on the archetypal functions of the Craftsman, Warrior, and Magician, found in probably every ancient and classical society, the CWM Life Coaching regime was designed to help you to develop yourself as a whole.

Superficially, we can liken these archetypes to the mind, body, and spirit. We might also see them as focused on practical skills, personal drive and willpower, and the ability to influence. But, more than all of that, these archetypes represent three fundamentally different, but complementary, ways of engaging with the world, developing yourself, expressing yourself, and working to transform your circumstances for the better. 

Here are some of the things we can explore:


  • Developing creative skills.
  • Self-development.
  • Working towards mastery.
  • Career goals.
  • Personal branding (career and interpersonal relationships).


  • Physical Fitness.
  • Stress management.
  • Meditation and Breathing.
  • Personal vision and drive.
  • Planning and goal-setting.
  • Developing leadership qualities.


  • Positive thinking & visualization.
  • Developing personal charisma.
  • Confidence.
  • Personal presentation skills.
  • Persuasion Skills.
  • Spirituality.

Why CWM Coaching?

For tens of thousands of years, these functions have been at the foundation of society and of the developed individual. But, we find these three archetypes reappearing, throughout history, in different cultures and at different times. Here are a few examples:

  • The ancient Greek philosopher Plato believed education should consist of learning music (craftsman), wrestling (warrior), and philosophy (magician).
  • During the 12th century, Sufism was influenced by the structure of the medieval craft guilds (craftsman), Islamic chivalry (warrior), and Islamic spirituality (magician). 
  • In Chinese Confucian education there are the six arts of music, calligraphy, and mathematics (craftsman), archery and chariot-riding (warrior), and ritual (magician), as well as an emphasis on morality.
  • From the medieval to the early modern period in Europe, young men were taught the seven liberal arts (arithmetic, geometry, music, astronomy (craftsman), and grammar, rhetoric, and logic (magician)) plus the use of the sword for self-defense (warrior). 
  • In Japan, Yamaoka Tesshu (19th century) and Omori Sogen (20th century) became masters of calligraphy (craftsman), sword fighting (warrior), and Zen Buddhism (magician).
  • Again, although slightly different, during the twentieth century, the spiritual teacher George Gurdjieff taught the “Fourth Way,” which taught the ways of the fakir, monk, and yogi, developing the body, emotions, and mind.

 And, again, we often find that great leaders are also philosophers, powerful public speakers, poets, or artists. Egill Skallagrímsson (10th century) was a feared Viking warrior and a renowned poet. similarly, Miyamoto Musashi is Japan’s most famous samurai warrior, though he is also known for his calligraphy and painting.

Yet, the education we receive today is often highly specialized and even discourages the development of the whole person — mind, body, spirit; creativity, and reason. We are supposed to fit into a mold and be a cliche — a geek or a jock — rather than a whole man. Entrepreneurial advice often follows this logic. We are told to find a niche or, better still (since the most profitable niches are usually taken), a niche within a niche.

In an unchanging world, this is probably good advice. The butcher had a niche. So did the baker. And so did the candlestick maker. Today, however, the world is changing. A profitable niche one year is profitless the next. An online marketing scheme that rakes in money one day is killed by a sudden change in an algorithm or user policy. A thriving business or industry can be shut down by emergency legislation. 

In such a world, we need to develop ourselves as a whole — to enlarge ourselves and the possibilities for our life. We need to have skills and options — to be adaptable, and to be able to think outside the box. We need to have control over our thoughts and emotions, develop a direction, and be able to make our mark in the world.

CWM Coaching will help you get out of limiting, niche-thinking, and to replace it with expansive, holistic thinking. More importantly, we will work on developing you as a whole so that you will become your true Self. 

CWM coaching typically runs for ten weeks (1x introductory session plus 3x Craftsman, 3x Warrior, and 3x Magician sessions). However, we can spend more or less time on one section depending on your specific needs.