“There’s a lot of discussion right now in fashion not about the US consumer, but about the global consumer,” remarked Sally Singer — editor-in-chief of T, the New York Times style magazine — on National Public radio today. As I wrote recently, economic growth in Asia means that US fashion companies are paying attention, and regarding it as an opportunity. Singer agrees. “The growth of Asia, [including] the growth of China,” she says, is increasingly a “pressing concern” for US fashion companies.
The primary tool in marketing to Asia, and across the globe, is the concept of the “global consumer.” Continue reading »
